I could also look at The Lancet which is a weekly medical journal published by a huge global publisher, Reed Elsevier. Doctors would know of these journals. They would also know of this publisher. It would have a good rep for them.
What if a pharmaceutical company wanted to have its own medical journal--not really peer reviewed there, but it would look reputable? What if they got it published through Reed Elsevier to lend credence and to give their reps the ability to quote published studies to doctors and therefore help them sell their drugs and products more easily to the doctors? The doctors might fall for that, if it seemed real.
"Preposterous!", you say? "That's just conspiracy thinking run amok!", you continue. "No pharmaceutical company would be so unscrupulous as to lie to doctors to get their products sold. No pharmaceutical company would place the emphasis on the bottom line rather than on good science and the welfare of potential patients. That's just crazy! Why, if that were the case, we might have to begin to question everything they do! They would have no credibility! None!!", you go on indignantly defending the pharmaceutical companies, getting progressively incensed with me.
Let's all take a breath, shall we. In, 2, 3, 4, and out, 2, 3, 4, 5 ,6, 7, 8... do it again... OK. Feel better? Now I understand how you worship at the alter of mainstream medicine and it's upsetting to begin to see fissures in the fortress, but take a look with me:
"Merck Makes Phony Peer-Review Journal" as written up in the bioethics blog of The Neiswanger Institute for Bioethics and Health Policy of Loyola School of Medicine.
Read it and then tell me what you think.
What size for your foil hat?






